Digital Marketing Analyzing Specific Pages with the Google Analytics User Flow Report One of the very best reports in Google Analytics is the User Flow where you can trace how users navigate around your website and... Erik Bernskiöld Mar 19, 2015 1 min read
Digital Marketing WebCoast 2014: Measurement of Web and Digital Campaigns My second session at this year’s WebCoast here in Gothenburg was all about analytics. In the session, which was held in Swedish, I covered analytics... Erik Bernskiöld Mar 15, 2014 1 min read
Digital Marketing Interpreting Website Statistics: Embracing Perspective Analytics can be tricky to understand. Commonly, people want a clear decision rule. We want to know what is good and what is bad.... Erik Bernskiöld Mar 6, 2014 4 min read
