Now and then, someone pitches the idea of a service where the customer will choose everything. In theory, this may feel clever. Don’t pay for anything that you don’t need. In practice, it can be limiting your sales.
Think about a lower scale restaurant menu. You browse, page in and page out. It’s impossible to make a decision. And once you have, you are likely to regret it later.
On the other hand, picture a higher scale restaurant menu. A small number of options. Your choice is easy and made quickly. Your happiness with your choice isn’t likely to change either.
What you can learn from this example, is that we humans suffer easily from analysis paralysis. Making a decision just gets too tough in the face of too many possibilities.
Offer less choices and sell more.
